Why I’m Spending Over $13,000 on Coaching this Year

Holy Smokes! I remember the first time I ever bought an online program. It was a doozy, too. I didn’t start with just a $47 program. Nope! I guess that’s not how I roll. My first investment in an online training program was a whopping $2,000. No joke.

Before I made that purchase, I couldn’t conceive of laying down thousands of dollars for a course.

Even though I spent over 40K on grad school and living expenses and then another 2 YEARS working for education not income, which, if we calculate lost earnings could come around to another 80K, even though I did all of that, when it came to investing in the business side, I hesitated. If we do that math, even though it cost me about 120K to go to grad school and then another two years of post grad education, I had reservations about spending 2K on an online program.

I wouldn’t be where I am now if I hadn’t gone through grad school so I could get that license and then Access Institute where I could really hone in my clinical skills so I gained the confidence to charge premium fees, but when I think about the return on investment for that $2000 program, well, shit, I would’ve paid that 5x’s over to get the results I’ve gotten.

Because of that initial investment:

  • Heytiffany exists
  • I’ve helped over 3,000+ therapists either in programs or via my weekly emails
  • I’ve met SO MANY amazing entrepreneurs and built a tribe of thought leaders
  • I’ve earned over 6-figures from this business alone with exponential growth on the horizon

Sure, I’ve invested in other programs along the way and spent thousands of hours of unpaid time to learn, but it was the willingness to take that first leap and trust that someone out there could help me take action and build an impactful business.

ME – who’d spent the first 30 something years of my life spinning in circles, unable to take consistent action, chasing shiny object after shiny object. I had to trust that that someone could show me how to do something different and I had to trust that I would be willing to put in the work and take action.

I used to think about money as this cruel, seducing siren that lured me in and then slipped through my fingers. Oh that Lothario that was money always came just close enough that I felt it could be mine and then slapped me down, leaving me bereft, envious and desperate to find it again.

What the fuck was that about?! What a nut I was. #therapyisforall

(Also, if you know Tom Hardy, feel free to introduce us.)

It wasn’t until I started investing my money and taking action that I realized all of that money seduction nonsense was just in my head. Money wasn’t a cruel, delicious seductress playing games with me. I was playing out all kinds of shit with money that had nothing to do with reality. In reality, money flows easily from me to others and from others to me. It is simply a tool, an exchange of value, nothing more, nothing less.

As I realized this, I stopped feeling stingy with my money. I began to use it – responsibly – to understand how to create more value for others. I exchanged money for knowledge, accountability, access, software, help – all kinds of things!

I LOVE trading my money for the services of others. This is why I’m spending at least $13,700 on coaching programs this year and even more on workshops, books, and trips to spend time with people who are experts in their industries.


$3,000 on a 6-month weekly coaching program where I dive into specific ongoing strategies to help me understand how to be more effective in my business – get actionable results for therapists while increasing my biz resources. (And I plan to re-up this for another 6 months + $3000 more)

$4,200 on a 90-day deep dive with a consultant who is teaching me how to articulate my message so I can reach more upwardly mobile therapists in private practice who are on the verge of busting out of their own boxes and creating massive change.

$3,400 for a 9-month mastermind specifically geared towards uber successful entrepreneurs who are also moms. I’m NOT a mom, mind you, but I may one day be and I want to learn from a community of women who have figured out how to balance 6-figure + businesses with parenthood. Look, if someone can be a great businesses owner AND a great parent, while also living a full, contented life then they must have masterful systems – basically, they have the key to the universe. Let’s be real.

While it took me 30 years to learn that other people can help me and to trust others who believed in me, it is a lesson that has skyrocketed my growth – professionally, sure, but personally, as well. I’ve realized that Anything – anything – I want to do, in the way I want to do it, is figureoutable! I just have to find the people who have done it and learn from them.

  • Balance owning a 6-figure business AND raising awesome kids while feeling satisfied with life? – Figureoutable!
  • Build a 7-figure businesses while maintaining my fitness and fitting in learning the violin? – BOOM! Figureoutable!
  • Understanding how to create a home environment that feels comfortable and stylish, having a truly satisfying romantic relationship and still having time for travel, while also contributing to causes I believe in? Guess what – It’s Figureoutable!

Yes – there will be sacrifices. Yes, I’ll have to give MONEY and, more importantly, TIME to learn, but if you want it, it is possible. If I can do it, you can do it.

Find the people who are doing what you want to do, be willing to let go of your limiting stories, and invest in learning from them.

If YOU could learn how to do, be, or have anything, what would that be for you?! Share with us in the comment section below!

By |2018-08-06T08:17:24+00:00August 6th, 2018|Categories: $$$|13 Comments

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  1. Becky 13/08/2018 at 2:14 pm - Reply

    I really enjoy reading your blog posts and always look forward to your new ones coming out. I am just getting started in my private practice as a speech language pathologist. But, I know that I want to do more than just see clients one on one. I want to run groups. I want to write a book one day. I want to create online courses. I just don’t know where to start and find myself running around like a goose. I did invest $240 into the AbunDance group, which has been so helpful. I’m not sure where to go next though. I need someone to help me organize my thoughts and then keep me accountable!

    • Tiffany 21/08/2018 at 1:06 pm - Reply

      Becky! Great first step on joining the AbunDance party. Allison and her community are on POINT!

      This running around like a goose is definitely a familiar part of the process in the early stage of business growth. I’d say, find an individual or a group that is HIGHLY accountable and goal-oriented, create your 5 year plan (where do I want to be? How do I want to feel? How do I want to be spending my days and with who? How much does this lifestyle cost?) and then build your plan backwards from the end. Review it monthly, quarterly and yearly and revise as you go!

  2. Julie 08/08/2018 at 10:34 pm - Reply

    I tend to invest in technical courses. I’ve only now started to invest in business development. I feel now I should have had a more balanced approach. Great article.

    • Tiffany 09/08/2018 at 8:04 am - Reply

      Thanks Julie!

  3. Michael 07/08/2018 at 11:09 pm - Reply

    Inspiring, as always Tiffany! One of my “do anything dreams” would be to learn to make electronic music. Why not, right?

  4. Raquel Muller 07/08/2018 at 1:31 pm - Reply

    Thank you Tiffany! Thanks a lot for reminding us how important it is for us to invest in ourselves. I am a therapist who is working to transition into coaching full-time. I’m finding that investing in my own growth and professional development helps me to feel more comfortable with my money mindset, because I know that my clients are not only getting the present me, but the me who keeps constantly growing and improving, and that is very valuable! Plus, I can then say to my clients that I am doing the thing that I am asking them to do when I ask them to invest in themselves. In the short 1 1/2 years since I started my practice I have invested most of my revenue in coaching, DIY marketing-related programs, lots of business and self-development books and workshops, perhaps more than was necessary or prudent. Currently I am enrolled in a year-long program which is costing me an excess of $28K, plus a 6-month mastermind program which is nearly $5,000. Only two years ago I would have NEVER fathomed investing that kind of money on myself, and here I am. The biggest gain I have seen in all of this is in the person I am becoming in this process. I have grown so much, and this is allowing me to stand in my value and to show up and deliver much more powerfully. I have no doubt that I will get to 7 figures one day. I do agree that money is all about having freedom and choices, to live life in my own terms, and to enjoy serving my clients, my family, and my community.

    • Tiffany 07/08/2018 at 2:43 pm - Reply

      YES, Raquel!! Many upwardly mobile folks do not naturally find themselves surrounded by successful, driven, high earners and it takes investment in hiring those people and paying to network in groups with other people who are invested in themselves and their growth in order to find new kinds of communities and learn exactly what it takes to create impact on the mid-6 or even 7 figure level. Great insights!

  5. Renee Avis 06/08/2018 at 3:32 pm - Reply

    That 6 figure income is what I am working towards having for myself. And yeah, it’s about the money, but it’s more about having freedom and ability to be able to do more things for myself and my family. Expand our horizons! NEXT is helping me learn how to get to the Next level in my life!

  6. Jamie English 06/08/2018 at 2:30 pm - Reply

    Money is such a metaphor for how we do life. I believe in the value of spending that money on myself and my business. But my head can get in the way. People sharing openly this helps bust through my mindset a bit. Thank you!!

    • Tiffany 07/08/2018 at 2:41 pm - Reply

      Jamie! YES! Get that head out of the way – OR – use it to help you understand why it is necessary to invest in yourself and your business.

  7. Deborah Duley 06/08/2018 at 12:36 pm - Reply

    Hey Tiffani! Thank you for your honestly and your kick ass content. I too am spending $12k this year on a coaching program for entrepreneurs as I am planning on my group practice becoming nationwide! I was super scared at the investment but you’re right, money is just transactional and is unlimited. We therapists have such money blocks that opening our own private practice is the playground where that shit comes out to play! hehe

    Thank you for all you do!

    • Tiffany 06/08/2018 at 1:24 pm - Reply

      AWESOME, Deborah! I love that you’re investing in building your business. Money and time are fuel that you put into a business generator – you put time and/or money in to create momentum and then the business capitalizes on that investment to build more – more money, more time, more IMPACT.

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